Mooby
Vissel's mascot is a cow by the name of "Mooby", and it was chosen to reflect the city's famous "Kobe beef", which has a strong reuptation for quality. There are plenty of cattle farmers in the countryside surrounding the city, making the choice of this mascot logical. However it is important to remember the role of cows in Kobe: People come from all over the country in order to enjoy a sumptuous feast . . . at their expense. .
Mooby suffered an image makeover along with the rest of the team's logo marks, when the team was acquired by the Crimson Group. Call me old fashioned, but I still prefer the black & white "Novocastrian" version.
Vissel Kobe -- Team Uniforms (1997-present)
Click on the small pictures to see a larger-size image
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